Rocky Brands Inc. Stock Analysis RCKY

Rocky Brands, Inc. engages in the design, manufacture, and marketing of footwear and apparel. The company is headquartered in Nelsonville, Ohio and currently employs 2,200 full-time employees. Its segments include Wholesale, Retail and Contract Manufacturing. Its Wholesale segment includes sales of footwear and accessories to several classifications of retailers, including sporting goods stores, outdoor specialty stores, online retailers, marine stores, independent retailers, mass merchants, retail uniform stores and specialty safety shoe stores. Its Retail segment includes direct sales of its products to consumers through its e-commerce Websites, third-party marketplaces, its Rocky Outdoor Gear Store and Lehigh businesses. Its Contract Manufacturing segment includes sales to the United States Military, private label sales and any sales to customers in which it is contracted to manufacture or source a specific footwear product for a customer.