Purple Innovation Inc. Stock Analysis PRPL

Purple Innovation, Inc. engages in the design and manufacture of comfort technology products. The company is headquartered in Lehi, Utah and currently employs 1,100 full-time employees. The company went IPO on 2015-07-30. The firm offers a variety of branded and premium comfort products, including mattresses, pillows, cushions, bases, sheets and more. The company develops its products through its Hyper-Elastic Polymer gel technology. Its product portfolio includes Mattresses, Pillows, Sheets, Waterproof Mattress Protector, Bases, and Seat Cushions. Its Gelflex Grid technology is used in all Purple mattresses. The company sells eight pillow models, all designed to deliver various sleep preferences and needs. The models include the Purple Harmony Pillow, the Purple Freeform Pillow, the Purple DreamLayer Pillow, the Purple Harmony Anywhere Pillow, the Purple Pillow, the Purple Twin Cloud Pillow, the Purple Cloud Pillow and the Kids Pillow. Its Purple SoftStretch sheets are designed to maximize the functionality of its mattresses and pillows. Its Purple Waterproof Mattress Protector mattress is designed to optimize the functionality of the Gelflex Grid in its mattress.