Purple Beverage Company Inc. Stock Analysis PPBV

Purple Beverage Co., Inc. engages in the development, marketing, and distribution of unique beverage brands and products for consumers. The company is headquartered in Fort Lauderdale, Florida and currently employs 12 full-time employees. The company went IPO on 2007-12-13. The Company’s sole product is named Purple a functional beverage that contains a high level of anti-oxidants from seven different fruit sources that are combined to make this product. The seven anti-oxidant-rich fruits combined in its formula are the natural juices of acai, black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. The Company’s brand is directed to consumers who prefer new age beverage products to traditional carbonated soft drinks, such as Coca-Cola, Pepsi and 7-Up. The new age or alternative beverage category combines non-carbonated, ready-to-drink iced teas, lemonades, juice cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks with new age beverages.