Tim Cook’s Farewell Quarter Sends Apple Stock Soaring Amid $5 Trillion Earnings Scrutiny
Apple (NASDAQ: AAPL) will release fiscal third-quarter 2026 results after markets close on Thursday, July 30, with Tim Cook delivering his final earnings call before John Ternus takes over as CEO on September 1.

AAPL Q3 2026 Earnings Preview
Apple Incorp. (AAPL July 29, 2026, 338.19 close)
Apple (NASDAQ: AAPL) will release fiscal third-quarter 2026 results after markets close on Thursday, July 30, with Tim Cook delivering his final earnings call before John Ternus takes over as CEO on September 1.
Analysts expect EPS of about $1.88–$1.93 and revenue of roughly $108.1 billion to $110.75 billion, following a March quarter that topped estimates on both revenue and earnings.
Key highlights:
Apple closed Tuesday at a record $340, up 1%. The stock is up on hopes for robust iPhone demand and expected innovation under incoming CEO John Ternus, who will replace Tim Cook in September.
Since Tim Cook became CEO, Apple shares have climbed over 2,400%, boosting the company’s market value by about $4.6 trillion and making it the first firm to reach a $1 trillion valuation.
Apple is up 24% year-to-date in 2026, outpacing the Magnificent Seven (flat) and the S&P 500 (+7%), with much of the gains concentrated in July amid a reassessment of AI spending and the firms dependent on it.

Source: Bloomberg
The Mag 7’s slump has coincided with growing concern about heavy capex plans and a possible slowdown in AI demand, driving sectors such as chipmakers into bear-market territory.
Investors Focus:
Rising demand for AI hardware has pushed up prices for memory and other components; Apple warned these higher costs will pressure product margins and raised prices in June on several items, including iPads and MacBooks.
Apple hasn’t raised iPhone prices yet. Baird analyst William Power expects the company to do so this year to offset input-cost inflation especially memory and believes iPhone demand is relatively inelastic, so price hikes could ultimately boost revenue.
Third-quarter iPhone sales are projected to have risen 21% year-over-year to $53.7 billion.
On Tuesday Apple launched Apple Upgrade, a Klarna-powered leasing program offering 12- and 24-month iPhone plans starting at $17.99/month with trade-ins through Apple’s program available to reduce monthly payments. A move that could encourage upgrades even if prices rise.
Analysts Expectation:
KeyBanc reiterated an Underweight rating on Apple (AAPL) and maintained a $250 price target.
Baird lifted its price target on Apple (AAPL) to $330 from $310 and kept an Outperform rating.
An analyst from Morgan Stanley maintained Apple (NASDAQ: AAPL) at ’overweight’ with a price target of $364.00 from a prior price target of $360.00.



Source: Investing.com
SHARIAH Compliance Metrics
Apple qualifies all three Musaffa Shariah screening parameters based on AAOIFI methodology as of Q2 2026 report.
Business Activity 95.92% Halal, Doubtful is 0.00%, and non-Halal is 4.08%.
Interest-bearing securities and assets = 4.47% (Shariah-complaint is < 30%).
Interest-bearing debt = 2.62% (Shariah-complaint is < 30%).
For more detailed view visit Apple stock page.
AAPL Q3 2026 earnings after market (4:30 pm ET) Thursday July 30, 2026


Technical Analysis Perspective:
AAPL has traded within an upward-sloping channel since late March 2026.
Stock is testing the channel’s upper boundary around $340–$345, which has capped recent gains.
The channel midpoint near $315 is now relevant, with the base support around $320–$315.
Base case: a strong rejection at $345–$340 triggers a decline toward $320–$315.
Alternate case: a decisive, sustained close above $345 would likely open the path to new all-time highs.
Apple (APPL) Weekly Candlestick Chart

AAPL Seasonality Chart:

Source: stockcharts.com
Since 2007, AAPL has finished July higher 90% of the time, with an average gain of 7.19%; August closed higher 68% of the time, averaging a 4.83% increase.
So far, the stock is up almost 19% in July this year.
Ali Merchant
Ali Merchant is a seasoned financial markets professional specializing in technical analysis, treasury & capital markets, trading, research, and fund management. He is Strategic Advisor at Musaffa and Founder of TWT Learning, which provides education, research, and advisory services to fund and hedge managers and family offices. Ali has traded FX, FX options, US stocks & options, indices, commodities, oil and metals futures, and holds a CMT charter with memberships in AAPTA and CMT, US & Canada. He has worked with ABN AMRO, Thomson Reuters/Refinitiv, MAK Allen & Day Capital, and Bridge Information Systems, produced TA reports for Bloomberg and Reuters, and trained 2,000+ market participants across North America, the GCC and Asia.
