Baidu Inc is a CN-based company operating in Interactive Media & Services industry. The company is headquartered in Beijing, Beijing and currently employs 35,900 full-time employees. The company went IPO on 2005-08-05. Baidu Inc is a Chinese language Internet search provider. The firm operates its businesses through two segments, Baidu Core segment and iQIYI segment. Baidu Core segment mainly provides search-based, feed-based, and other online marketing services, as well as products and services from the Company’s new artificial intelligence (AI) initiatives, such as display advertisement and based on performance criteria other than cost-per-click, cloud services, smart devices and services, non-marketing consumer-facing services such as membership, and intelligent driving. iQIYI segment produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content, in a variety of formats, including a variety of products and services encompassing online video, online games, online literature, comics and others.