Yellow Pages Ltd. Stock Analysis Y.TO

Yellow Pages Ltd. is a digital media and marketing company, which engages in the provision of digital advertising and marketing solutions. The firm offers targeted tools to local businesses, national brands and consumers, allowing them to interact and transact within the digital economy. The company offers small and medium-sized enterprises (SMEs) across Canada full-serve access to a suite of digital and traditional marketing solutions, such as online and mobile priority placement on its digital media properties, content syndication, search engine solutions, Website fulfillment, social media campaign management, digital display advertising, video production, e-commerce solutions, as well as print advertising. Its media properties, primarily desktop, mobile and print, continue to serve as effective marketplaces for Canadian local merchants, brands and consumers. The company holds some of Canadian local online properties including YP, Canada411 and 411.ca. 411.ca is a digital directory service to help users find and connect with people and local businesses.