M Winkworth Plc engages in the provision of real estate services. The Company’s core business is the franchising of estate agency sales, residential lettings, and property management services under the brand name Winkworth. Winkworth Franchising’s business model offers a branded platform to estate agents from which to access Winkworth’s compliance, marketing, public relations, and administration services. Winkworth Franchising also offers additional products, such as financial services, auctions, surveying, and commercial property sales. The company provides the brand recognition that they require to help them to maximize their competitive position in their chosen market.