Van de Velde NV engages in the production and sale of luxury lingerie. The company is headquartered in Schellebelle, Oost-Vlaanderen and currently employs 1,107 full-time employees. The firm markets its products under the Marie Jo, Marie Jo L’Aventure, PrimaDonna, PrimaDonna Twist, PrimaDonna Swim and Andres Sarda brand names. Van de Velde NV has two operating segments: B2B (business to business) and the D2C (direct to consumer) distribution channel. D2C (direct to consumer) refers to business through its own retail network, such as stores and franchisees under the Lincherie, Rigby & Peller, Intimacy and Private Shop names. B2B (business to business) refers to business with independent specialty retailers, such as customers external to the Group. The firm's subsidiaries include Van De Velde GmbH & Co KG, Van De Velde UK Ltd and Van De Velde Mode BV, among others.