Hour Loop, Inc. is a technology-enabled consumer products company that uses machine learning and data analytics to design, develop, market and sell products. The company is headquartered in Redmond, Washington and currently employs 180 full-time employees. The company went IPO on 2022-01-07. The firm operates through online retail channels, such as Amazon, Walmart, and Hourloop.com. The company is engaged in buying products in bulk directly from the brand or manufacturer at a wholesale price and making a profit by selling the product on Amazon. The company sells merchandise on Amazon and the sales are fulfilled by Amazon. The company pays Amazon fees for allowing it to sell on their platform. Its product categories include home/garden decor, toys, kitchenware, apparel, and electronics. The company has advanced software that assists it in identifying product gaps so it can keep such products in stock. The company also pays Walmart fees for allowing it to sell its merchandise on their platform. The company has developed software that is tailored to all its operational needs. This includes managing the order review process, shipment management, inventory management, accounting, and complete end-to-end third-party integrations.