Heineken NV engages in the manufacture and distribution of alcoholic and non-alcoholic beverages. The company is headquartered in Amsterdam, Noord-Holland and currently employs 85,000 full-time employees. The product range of HEINEKEN mainly consists of beer, soft drinks and cider. The firm operates through five reportable segments: Africa, Middle East & Eastern Europe; Americas; Asia Pacific, Europe, and Head Office and Other/eliminations. The Africa, Middle East and Eastern Europe segment includes brands, such as Heineken, Primus, Amstel, Walia and Goldberg. The Americas segment includes brands, such as Heineken, Tecate, Amstel, Sol and Dos Equis. The Asia Pacific segment includes brands, such as Heineken, Anchor, Larue, Tiger and Bintang. The Europe segment includes brands, such as Heineken, Cruzcampo, Birra Moretti, Zywiec and Strongbow Apple Ciders. The firm owns, markets and sells in more than 190 countries.