HeadsUp Entertainment International, Inc. is a media and entertainment company, which engages in the development, production, and marketing of televised programming based on poker and other entertainment themes. The company is headquartered in Calgary, Alberta and currently employs 196 full-time employees. The firm is engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. The firm focuses on online gaming, online poker, eSports, sports betting, online lottery, mobile 50/50, charity fundraising platforms and blockchain-based payment solutions. Its products and services include technology and software. Its wholly owned subsidiary is HeadsUp Entertainment Inc.