4imprint Group Plc engages in the provision of promotional products. The Company’s business operations are focused on a direct marketing business model. The company delivers organic growth by using a range of data-driven, online, offline and brand-based marketing techniques to capture market share in the promotional product markets that it serves. The company operates through two segments: North America, and the UK & Ireland. Its products are sold under its own label brands, namely Crossland, Refresh and Taskright. Its product range comprises tens of thousands of individual products in categories, such as pens, bags and drinkware to higher value items, such as embroidered apparel, technology and full-size trade show displays, enabling its customers to find the product for their promotion and their brand. Crossland is its outdoor brand, including fleece jackets, blankets, beanie hats, vacuum mugs, backpacks and coolers.