Fonebox Retail Ltd. Stock Analysis FONEBOX.NS

Fonebox Retail Ltd. engages in the retail selling of smart phones and allied accessories from manufacturers like Vivo, Apple, Samsung, Oppo, Realme, Nokia, Narzo, Redmi, Motorola, LG, and Micromax. The company is headquartered in Ahmedabad, Gujarat and currently employs 93 full-time employees. The company went IPO on 2024-02-02. The firm is also engaged in a multi-brand retail selling of consumer durable electronics goods like laptops, washing machines, smart televisions, air conditioners, fridges, and others from brands like TCL, Haier, Lloyd, Daikin, Voltas, Mi, Realme, OnePlus. Its business model includes sale through owned stores (COCO Model) and sale through franchise branch stores (FOCO Model). Under COCO Model, the Company sells mobile handsets, mobile accessories and other consumer durable home appliances through its owned stores. Under FOCO model, it gives its brand name to the franchise at a pre-agreed franchise fee for a period of one to five years. The company gives its brand name Fonebox, Fonebook, or My Mobile to the franchise and the store is operated by the franchise owner.