Electric Guitar Plc focuses on acquiring a company or business in the digital media and advertising sectors. The company is headquartered in Reading, Berkshire and currently employs 5 full-time employees. The company went IPO on 2022-01-11. The firm is a provider of first-party data solutions for the marketing and advertising industry. The firm allows businesses to realize the value of their first-party data. The Company’s strategy is to acquire and scale businesses that help marketers maximize the value of first-party data by curating, managing, and deploying it. As a part of this strategy, the Company has acquired 3radical Limited, a company that utilizes its Software as a Service platform, 3radical Voco, to enable organizations to engage individuals and request their data directly using interactive digital experiences. The firm is seeking acquisitions in the digital marketing and advertising industry as a provider of first-party data solutions.