DoubleVerify Holdings, Inc. engages in the development of software platforms for digital media measurement, data, and analytics. The company is headquartered in New York City, New York and currently employs 1,197 full-time employees. The company went IPO on 2021-04-21. The firm provides a range of solutions, such as DV Authentic Ad, DV Authentic Attention, Custom Contextual, Scibids AI, and Supply-Side Solutions. The DV Authentic Ad evaluates the existence of fraud, brand safety, viewability and geography for each digital ad. The Authentic Attention analyzes key user-initiated events that occur while the ad creative is exposed, including user touches, screen orientation, video playback, and audio control interactions. The Custom Contextual allows advertisers to match their ads to relevant content in order to maximize user engagement and drive campaign performance. The Supply-side advertising platform utilizes its data analytics to validate the quality of their ad inventory and provide metrics for their customers to facilitate the targeting and purchasing of digital ads.