Distribuidora Internacional de Alimentación SA engages in the wholesale and retail sale of food and other consumer products. The company is headquartered in Las Rozas De Madrid, Madrid and currently employs 16,886 full-time employees. The company went IPO on 2011-07-05. The firm's scope of activities revolves around retail sale of food products through owned or franchised self-service stores operating under the DIA brand name. Its brand names range include DIA Market, Fresh by DIA, DIA Maxi, La Plaza de DIA, Max Descuento, Clarel, el Arbol, Cada DIA, among others. What is more, the Company retails personal care, health and household products, as well as wholesales furniture and related equipment to hospitality, catering and food industry. The firm operates in a number of countries, such as Spain, Brazil, and Argentina.