BRC, Inc. engages in the business of sourcing, processing, manufacturing, packaging, distributing, marketing, and selling coffee and other food and beverage products. The company is headquartered in Salt Lake City, Utah and currently employs 551 full-time employees. The company went IPO on 2021-04-19. The firm conducts primarily all of its business through its subsidiary, Authentic Brands, LLC. The company operates through three channels: wholesale, direct to consumer (DTC), and its outposts. The company purchases, roasts, and sells coffee, coffee accessories, and branded apparel through its online channels and business networks. The company offers over 20 varieties of roasted whole bean and ground coffee, in addition to its ready-to-drink (RTD), single-serve, and instant coffee. The company produces cause-related media content to inform, inspire, entertain, and build its community. The company sells BRCC-brand apparel, coffee brewing equipment, and outdoor and lifestyle gear. In its wholesale channel, the Company sells packaged coffee at Walmart and Food, Drug and Mass (FDM) and RTD coffee in convenience, grocery, and FDM merchandise retailers. The firm's DTC channel includes its e-commerce business, through which consumers order its products online.