Boohoo Group PLC. Stock Analysis BOO.L

boohoo group Plc is a holding company, which engages in the online retail of clothes and accessories. The principal activity of its subsidiary undertakings is that of online clothing retailers. The firm designs, sources, markets and sells fashion clothing, home and beauty products to consumers globally. The diversity of its brands, including its five core brands, boohoo, boohooMAN, PrettyLittleThing, Karen Millen and Debenhams, enable it to serve a broad customer base, globally. Its segments include Youth Brands, Debenhams & Labels, and Karen Millen. Youth Brands include three online retail brands, such as boohoo, boohooMAN, and PrettyLittleThing. Karen Millen is a digital first, premium global brand. Debenhams is an online department store. Its portfolio of labels includes Nasty Gal, MissPap, Coast, Oasis, Warehouse, Burton Menswear, Dorothy Perkins, and Wallis. Its brands design, source, market and sell clothing, shoes, accessories and beauty products targeted at 16 to 60 plus year old consumers in the United Kingdom and internationally.