Bayerische Motoren Werke AG. Stock Analysis BMW.DE

Bayerische Motoren Werke AG engages in the manufacture and sale of automobiles and motorcycles. The company is headquartered in Muenchen, Bayern and currently employs 159,104 full-time employees. The firm is engaged in the development and manufacturing of automobiles and motorcycles. Its business is divided into three segments: Automotive segment, Motorcycles segment, and Financial Services segment. The Automotive segment has three brands BMW, MINI and Rolls-Royce. The product range includes automobiles ranging from the compact class to the luxury class. The Motorcycles segment develops manufactures and sells motorcycles and scooters in the Sport, Tour, Roadster, Heritage, Adventure and Urban Mobility categories, as well as motorcycles for private use and special-purpose vehicles for operational use. The Financial Services segment offers credit financing and the leasing of BMW Group brand automobiles and motorcycles to retail customers. The company also handles financing for dealerships and customer deposits.