B&M European Value Retail SA is a general merchandise discount retailer. The Company’s principal activity of the Group is variety retailing in the United Kingdom (UK) with 707 stores and France. The firm reports three segments: UK B&M; UK Heron and France Babou. The Company’s stores are in modern retail parks, town centres, and local shopping parades and precincts. The Company’s branded B&M, Heron Foods and Babou stores offer a limited assortment within each of its products in food, grocery, and general merchandise ranges. The products are mainly sourced direct from manufacturers. In the UK retail market, B&M operates over 650 stores, and The Heron Foods chain has around 290 convenience stores. In the French retail market, Babou operates around 100 stores with the general merchandise, clothing, and footwear.