Bell Financial Group Ltd. Stock Analysis BFG.AX

Bell Financial Group Ltd. engages in the provision of stockbroking, investment, and financial advisory services. The company is headquartered in Melbourne, Victoria and currently employs 720 full-time employees. The company went IPO on 2007-12-12. The firm provides full-service online broking, capital markets and financial advisory services to private, institutional and corporate clients. Its business includes Bell Potter Securities, Bell FX, Bell Potter Capital, Bell Direct, Desktop Broker, Bell Potter Online, Bell Direct Advantage and Tandem Securities. The firm operates through three segments: technology and platforms, products and services, and broking. The Technology and Platforms segment includes proprietary technology and platforms, including online broking; the Products & Services segment includes margin lending, cash, portfolio administration and superannuation solutions products and services; and the Broking segment includes traditional retail client broking, such as retail client focus and traditional wholesale client broking, such as institutional and wholesale client focus.