Applied Nutrition Plc is a sports nutrition, health, and wellness brand, which engages in the formulation and creation of nutrition products. The company is headquartered in Liverpool, Merseyside and currently employs 84 full-time employees. The company went IPO on 2024-10-24. The firm has developed four ranges under the umbrella of the Applied Nutrition brand, each targeting a different consumer group with distinct products. These are Applied Nutrition, All Black Everything (ABE), BodyFuel, and Endurance. Its product categories include Protein, Pre-workout, Grab-and-Go, Health and wellness, Weight management, and Intra-workout. Protein includes a variety of protein-based products including Critical Whey, Diet Whey, Beef-XP and ISO-XP. Pre-workout comprises products designed to increase physical performance and reduce tiredness while training, such as ABE Powder. Grab-and-Go includes convenience products such as ABE cans and BodyFuel Hydration. Health and wellness comprise vitamin capsules and other supplements (such as Collagen) which helps muscle recovery, wellness and general health.