Hengdian Entertainment Co Ltd. Stock Analysis 603103.SS

Hengdian Entertainment Co., Ltd. engages in film industry, which offers design, production, marketing and release of films. The company is headquartered in Jinhua, Zhejiang and currently employs 4,710 full-time employees. The company went IPO on 2017-10-12. The film screening and related derivative businesses includes film screening, concession sales and advertising. The film screening business mainly involves in sales of movie tickets through its self-operated cinemas and providing movie-watching services to consumers. Cinemas offer concessions such as beverages, snacks, and movie derivatives in the concession areas or other public areas. The firm's advertising business primarily consists of pre-film and in-theater advertising. Pre-film advertising includes studio previews, cinema chain previews and in-theater previews. In-theater advertising mainly refers to advertisements displayed or broadcasted through digital poster machines, light box posters, paper stand models and others.