RO Jewels Ltd. Stock Analysis 543171.BO

RO Jewels Ltd. engages in gems and jewellery business. The company is headquartered in Ahmedabad, Gujarat. The company went IPO on 2020-03-25. The firm sells gold-based chains, bracelets, gold/silver bars and necklaces. The company procures gold and silver majorly through the bullion market and partially from the local markets in Ahmedabad. The company purchases only readymade chains and other jewelry from the jewelry manufacturers or independent jewelry wholesalers located in Ahmedabad and Mumbai. These are then sold through its showroom situated at Manek Chowk, Ahmedabad and by its marketing and sales team directly to other jewelry stores. Its jewelry is widely sold throughout Gujarat only through business-to-business marketing and/ or direct/outbound marketing strategy. Its chains include Machine Chains, Fancy Pipe Chains, Hand Made Chains, Nawabi Chains, Lotus Chains, Indo Italian Chains, Hollow Chains, Singapore Chains, Bahubali Chains, and CZ Chains. Its bracelets include Nawabi Bracelets, and Lotus Bracelets.